In Jon Gruden's book, "Do You Love Football?" He spends a lot of time talking about the culture of a program/ franchise in his case. He talks about Coach Knight a lot and also what he learned from former Pittsburg coach Walt Harris. The following from Harris sets the tone for culture of a program. As coach Meyer constantly notes, you get what you "expect, inspect and accept".
From Walt Harris: "Everything you have to give, that's what we expect here. Don't let that be your claim to fame. We expect that. That's part of the program."