Theodore Roosevelt said, "We need leaders who inspired idealism, leader whom are granted great visions, who dream greatly and strive to make their dreams come true; who can kindle the people with the fire from their own burning souls."
Chuck Noll was very clear on this point. His aim was to create a specific culture in everything he did and the way he did it--"The Steeler Way".
A player didn't have to be the biggest, fastest, or strongest at his position, and a coach didn't have to be the smartest or most creative, as long as everyone bought into the "Steeler Way".
When creating a culture, The Buy-In Factor is the key. It must be everywhere--trainers, strength coaches, academic advisors, office assistants, etc.
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